After a careful analysis of widely published reviews, vehicle ratings and test drives, editors at U.S. News & World Report recently named the 2011 Ram 1500 the highest-scoring full-size pickup in its ranking of today’s top vehicle choices.
Chrysler Seattle said the most-awarded Ram ever was a stronger performer in all measures of quality, with the publication highlighting kudos such as: [click to continue…]
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The Fiat brand has just introduced the 2012 Fiat 500 “Pink Ribbon.” With each sale of this limited edition model, Fiat will donate $1,000 to The Breast Cancer Research Foundation (BCRF).
“Pink Ribbon” models will be in showrooms in October, just in time for Breast Cancer Awareness Month. In addition to donating $1,000 per purchase, Fiat has committed to a minimum $50,000 contribution to BCRF. [click to continue…]
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In the latest “Imported from Detroit” TV spot, Chrysler is touting its new state-of-the-art eight-speed transmission and the fuel-efficiency of the 2012 300 sedan. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16.
According to Chrysler Everett, Chrysler is the first domestic automaker to feature the state-of-the-art ZF eight-speed automatic transmission in its vehicles. The new transmission, mated to the award-winning 292 horsepower, 3.6-liter aluminum Pentastar V6 engine, helps the Chrysler 300 achieve a best-in-class 31 miles per gallon on the highway. [click to continue…]
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The life of a movie extra is rarely glamorous—but it sometimes has its rewards. Just ask Alex Dreisbach, one of the 11,500 extras whom were recently in Heinz Field in Pittsburgh as part of filming for The Dark Knight Rises, the next blockbuster installment in the Batman movie series. While he joined the crowd for the full-day shoot, he also got himself entered in a drawing for a brand-new Chrysler 200, being presented courtesy of the Chrysler brand. And needless to say, soon after the cameras finally stopped rolling, Dreisbach was ready to start driving: He had been randomly chosen—by actor Tom Hardy, who plays the villain “Bane”—to win the vehicle during a special on-set presentation.
As for the 200, it’s currently enjoying a star turn in the Chrysler lineup after a comprehensive upgrade for 2011. In addition to a resculpted, more sensual exterior, Chrysler’s award-winning mid-size sedan now boasts: [click to continue…]
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Chrysler has once again landed on HispanicBusiness magazine’s Diversity Elite 60, a list of the nation’s top organizations that promote and model diversity in the workplace and in the community. This is the third consecutive time the automaker has earned this recognition.
The 60 organizations included on the Diversity Elite 60 are ranked according to their performance on more than 32 variables that measure a company’s commitment to Hispanic hiring, promotion, marketing, and philanthropy and supplier diversity. The Chrysler Group ranked in the top tier of these organizations. [click to continue…]
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According to Used Jeep Wranglers In CT, the Chrysler Group’s resurgence continued to gain steam recently, with Dodge, Jeep and Chrysler all scoring impressive honors in AutoPacific’s 2011 Ideal Vehicle Awards. The annual measure of what vehicles best meet customers’ automotive ideals was based on feedback from more than 72,000 drivers across 15 key product attributes including power, acceleration, roominess and fuel efficiency. According to the study, “The cars or trucks that owners would change the least are the most ideal.”
Taking home top ranking among all mainstream/popular brands was the Chrysler division, which also earned acclaim for offering the most-appealing minivan, the Chrysler Town & Country. The automaker’s sophisticated minivan was significantly refreshed for the 2011 model year with a wide range of upgrades that have clearly struck a chord with today’s buyers: In addition to its recent Ideal Vehicle Award, the Town & Country also was the highest-rated minivan in both the 2011 J.D. Power and Associates Initial Quality Study and AutoPacific’s 2011 Vehicle Satisfaction Awards—in which Chrysler was again chosen as the top mainstream brand. [click to continue…]
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To help celebrate the launch of the Chrysler Group’s Street and Racing Technology (SRT) brand—as well as the introduction of its ferocious 2012 lineup—both are now crossing the country to meet enthusiasts on their home turf, from racetracks to local car clubs to community cruises and more.
“We’re excited to take our 2012 Chrysler, Dodge and Jeep SRT vehicles directly to our performance fans and loyalists across the country,” said Ralph Gilles, president and CEO of the SRT brand. “Each of these vehicles is loaded with new technologies and content that SRT customers want to fulfill their need for power, performance, contemporary luxury and safety while maintaining each of the vehicle brand’s key design differentiators.” [click to continue…]
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The Frankfurt Motor Show is underway this week in Germany, and Chrysler is using the event to showcase its Mopar brand. Already, Chrysler regularly showcases Mopar at many U.S. events, but this will be the first time a Moparized vehicle will be shown in Frankfurt.
According to Jeep Dealers Washington State, at the show, Mopar will display a fully accessorized Jeep Wrangler. Additionally, Mopar will activate an “Accessorization Station” where Mopar representatives will install and remove accessories for show-goers. [click to continue…]
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For some students—and parents—a new car is an important entry on their list of back-to-school supplies, but trying to find the right one can be a true learning experience. Luckily, the Fiat 500 is here to help, having recently been named to KBB.com’s roster of Top 10 Back-to-School Cars 2011. The 500 was one of just five new vehicles on the list, which was chosen based on factors like safety, affordability, versatility, reliability, fuel efficiency, style and driving dynamics.
According to KBB.com, “The 2011 Fiat 500 also appeared on this year’s list of the 10 Coolest Cars Under $18,000, where it finished at the head of class. Affordable, adorable and easy on the gas, the retro-inspired Fiat 500 is a smart—and surprisingly comfortable—little commuter car that can help ease the transition from a cozy bed to that 7:30 a.m. zero-period elective.” [click to continue…]
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Chrysler’s highly acclaimed “Born of Fire” commercial, featuring internationally known Detroiter, Eminem and his song “Lose Yourself,” has just been awarded an Emmy given by the Academy of Television Arts & Sciences for programs and individual achievements at the 63rd Emmy Awards presentation.
“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand in the wake of its emergence from bankruptcy. It was also intended to spark interested in the 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to its industrial roots. [click to continue…]
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