Chrysler has been dominating automotive headlines lately thanks to its fall into bankruptcy. Since bankruptcy is expected to hamper the automaker’s ability to sell cars, it may be no surprise that new incentives are coming down the pipeline to bolster sales.
Days after Chrysler entered bankruptcy, the automaker ended its existing incentive program, the “Employee Pricing Plus Plus” program. This program offered buyers cash rebates coupled with reduced prices and aggressive financing for buyers with good credit. A new incentive program launching this week is highly anticipated at Dodge Washington DC and may also give buyers similar opportunities on top of substantial price reductions at numerous dealers across the country.
Dealer incentives are nothing new these days, but for Chrysler it’s more than trying to get worried consumers into showrooms. With bankruptcy proceedings in full swing, Syracuse Chrysler dealers say this new incentive program is about getting people into showrooms in order to convince them of the value Chrysler products offer.
Needless to say, loyalty among Chrysler, Jeep, and Dodge car buyers can certainly waver in these tough economic times admits Dodge Service Middle Tennessee. Already, Chrysler is outspending other manufacturers on incentives, and this month will likely be no different as it hopes to maintain momentum as it struggles to restorer and secure a partnership with Italian automaker Fiat. Despite spending however, sales continued to fall. April sales were down 48%. The impact of bankruptcy is likely going to have a substantial effect on Chrysler sales, but the automaker appears to be commitment to the success of its dealers and it strives to drive consumers into showrooms.
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Restructuring will certainly bring incentives for Chrysler buyers. Hopefully such maneavors won’t keep new products from arriving in showrooms soon.