According to recent reports, Chrysler will be replacing the aging Chrysler Sebring midsize sedan with a new model called the Nassau. Chrysler has yet to confirm the new Nassau name.
The Chrysler Sebring has not helped the embattled brand. Critics have cited its interior quality in particular as being somewhat cheap and the sedan has not done well against Japanese competitors in terms of quality, price, and performance.
“If you look at the Sebring and benchmark it against the competition, it’s not where it needs to be,” CEO Sergio Marchionne said at this year’s Detroit Auto Show.
Chrysler’s use of the Nassau name is not entirely new. A Chrysler Nassau Concept vehicle was introduced at the 2007 Detroit Auto Show, however the new sedan will most likely utilize a different design language.
“Chrysler bought the Nassau name when they came out with the concept so it makes sense they would use it,” said Jim Hall, a consultant whose firm advises automakers on future vehicles.
Last week, product plans for Chrysler were outlined at a press conference in Turin, Italy. Aside from the Sebring, Chrysler will soon introduce the 2011 Jeep Grand Cherokee, the brand’s first all-new model since emerging from bankruptcy. That will be followed up with updates to the Dodge Charger and Chrysler 300, as well as the all-new Dodge Durango which will borrow many components from the aforementioned Grand Cherokee.
* * *
Continue reading the latest Chrysler news right here. Subscribe to updates now.