Chrysler is considering the option of having a separate heavy duty brand to go along with its Dodge brand.
Officials at Chrysler stated that they are going to brand classes 3-5 chassis Ram trucks separately from Dodge and potentially will expand their commercial vehicle lineup to include class 8 trucks.
Fred Diaz Jr., CEO of Ram, said they are considering offering heavy trucks all the way up to “the 18-wheelers you see out on the road today.”
Also in the works would be a new commercial van that would displace the Dodge Sprinter line. With the current weakened state of the freight economy, it is likely that we won’t see Chrysler trucks on the road for a couple of years or beyond.
This all comes as part of the rebuilding efforts that started with two events: the $7 billion government bailout and the acquisition of 35% of the company by Fiat.