Chrysler CEO Sergio Marchionne has said that the automaker will rethink how minivans are done in the future. Part of that strategy appears to include hybrid powertrains in the popular people movers.
According to Marchionne, a hybrid model will be available on the company next-generation minivan, which is slated to debut in 2013. The new van will be built at the automaker’s Windsor Assembly Plant in Canada, where the Chrysler Town & Country and Dodge Grand Caravan are currently built.
Chrysler was once the dominate player in the minivan segment in the 1980s and 1990s. However, the brand steadily lost ground to Japanese competitors. Today, there has been a slew of fresh minivan offerings from these competitors, and Chrysler’s minivans also have to battle the likes of the all-new Ford C-Max and Mazda5 multi-purpose vehicles. With more technology, and more MPG, Chrysler is hoping reclaim its dominance in this revived segment.