Chrysler has successfully taken a big chunk of the police fleet market since the launch of the Dodge Charger, but Chrysler is hoping to take even more market share from Ford when the next-generation Charger arrives later this year.
Both Ford and Chevrolet have recently unveiled their all-new police interceptor replacements, signaling intense competition will soon brew within this niche. As if there wasn’t enough competition to contend with, start-up Carbon Motors will soon introduce its new E7 cruiser, which has been specifically designed from the ground up for law enforcement.
“We will go after that market hard,” said Peter Grady, Chrysler’s VP of network development and fleet.
For years Ford has been the dominant brand among police departments, but the aging and rather archaic Crown Victoria has allowed some of the market to fall to the Charger, which in total accounts for about 18 percent of sales to police departments. With the new Taurus-based Interceptor arriving next year, Chrysler promises to up the ante in order to maintain its growth in the police fleet market.
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